Entertainment complexes are successful if two criteria are met: 

1: A name that creates curiosity in the minds of the public and stirs their imagination. 

2: An entertainment complex which provides multiple entertainment choices. 

The "Entertainment Zone" has multiple choices.  However, the name "E-Zone" does nothing to entice people to come to Buena Park.  

"E-Zone" sounds like a map location.  "Magic Mountain"  (mainly an amusement park with roller coasters)  was successful because the name created interest, excitement and, mystery.  "Magic Mountain" also stirred people's imagination to come and see what was so magical.

Buena Park's "E-Zone" needs a name change.  The "E-Zone" is currently viewed as a group of businesses located on the same block in an area classified as "Entertainment Oriented." 

A change is needed.  This "Zone" should be thought of as being a separate entity.  A special people destination for relaxation and fun and not just another street in Buena Park. 

What's in a name?  Generally, the foundation upon which entertainment success is built.