NBC executives have finally acknowledged the bias of it's MSNBC news broadcast with Keith Olbermann and Chris Matthews. Following charges of media bias from conservatives and a high profile rebute by Sarah Palin from the podium at the GOP convention, the two liberal anchors have been demoted to analysts for the remainder of the election cycle. NBC veteran David Gregory will assume hosting responsibilities. Here is the full story from the New York Times..

MSNBC Takes Incendiary Hosts From Anchor Seat
September 8, 2008
By Brian Stelter

MSNBC tried a bold experiment this year by putting two politically incendiary hosts, Keith Olbermann and Chris Matthews, in the anchor chair to lead the cable news channel's coverage of the election.

That experiment appears to be over.

After months of accusations of political bias and simmering animosity between MSNBC and its parent network NBC, the channel decided over the weekend that the NBC News correspondent and MSNBC host David Gregory would anchor news coverage of the coming debates and election night. Mr. Olbermann and Mr. Matthews will remain as analysts during the coverage.

The change -- which comes in the home stretch of the long election cycle -- is a direct result of tensions associated with the channel's perceived shift to the political left.

"The most disappointing shift is to see the partisan attitude move from prime time into what's supposed to be straight news programming," said Davidson Goldin, formerly the editorial director of MSNBC and a co-founder of the reputation management firm DolceGoldin.

Executives at the channel's parent company, NBC Universal, had high hopes for MSNBC's coverage of the political conventions. Instead, the coverage frequently descended into on-air squabbles between the anchors, embarrassing some workers at NBC's news division, and quite possibly alienating viewers. Although MSNBC nearly doubled its total audience compared with the 2004 conventions, its competitive position did not improve, as it remained in last place among the broadcast and cable news networks. In prime time, the channel averaged 2.2 million viewers during the Democratic convention and 1.7 million viewers during the Republican convention.

The success of the Fox News Channel in the past decade along with the growth of political blogs have convinced many media companies that provocative commentary attracts viewers and lures Web browsers more than straight news delivered dispassionately.

"In a rapidly changing media environment, this is the great philosophical debate," Phil Griffin, the president of MSNBC, said in a telephone interview Saturday. Fighting the ratings game, he added, "the bottom line is that we're experiencing incredible success."

But as the past two weeks have shown, that success has a downside. When the vice presidential nominee Sarah Palin lamented media bias during her speech, attendees of the Republican convention loudly chanted "NBC."

MSNBC Drops Olbermann, Matthews as News Anchors
By Howard Kurtz
Washington Post Staff Writer
Monday, September 8, 2008; C01

MSNBC is removing Keith Olbermann and Chris Matthews as the anchors of live political events, bowing to growing criticism that they are too opinionated to be seen as neutral in the heat of the presidential campaign.

David Gregory, the NBC newsman and White House correspondent who also hosts a program on MSNBC, will take over during such events as this fall's presidential and vice presidential debates and election night.

The move, confirmed by spokesmen for both networks, follows increasingly loud complaints about Olbermann's anchor role at the Democratic and Republican conventions. Olbermann, who regularly assails President Bush and GOP nominee John McCain on his "Countdown" program, was effusive in praising the acceptance speech of Democratic nominee Barack Obama. He drew flak Thursday when the Republicans played a video that included a tribute to the victims of the Sept. 11 attacks, saying that if the networks had done that, "we would be rightly eviscerated at all quarters, perhaps by the Republican Party itself, for exploiting the memories of the dead, and perhaps even for trying to evoke that pain again. If you reacted to that videotape the way I did, I apologize."

Matthews, who has criticized politicians in both parties, drew less criticism for his convention role but became a divisive figure during the primaries when he described how he was inspired by Obama's speeches and made disparaging remarks about Hillary Clinton, for which he later apologized.