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The Red County brand is represented by a new, thought provoking magazine and online forum that focuses on Orange County's unique mix of business, lifestyle, and politics.

Red County delivers a high quality quarterly publication targeting affluent Orange County residents on topics that impact their lives. Through a center-right point-of-view, the magazine reaches a targeted niche of informed readers and seeks to spark intelligent debate. From business, lifestyle, and politics to education, technology, and real estate, Red County is committed to thoughtful, substantive, and responsible journalism.

TWO POWERFUL MEDIUMS
This vision is communicated through two powerful mediums,Red County magazine and Red County Online. By offering the timelessness of an upscale quarterly magazine combined with the timeliness of an interactive online portal, Red County provides advertisers with the complete package to communicate their marketing message to the affluent, center-right households in Orange County.

WHO READS RED COUNTY ONLINE?
Reach the Influencers; the hard to reach business leaders, community leaders, elected officials, the people making a difference throughout the community. Red County's website (www.redcounty.com) is one of the most influential political blogs in the county and has become a "must read" for everyone who's business, occupation, or lifestyle is impacted by the political process.

Our online readers represent the entire political spectrum!

Source: Quantcast.com


Daily readers are heavily involved in the political process; often forwarding news stories, signing petitions, donating to worthy causes, and getting involved.

Daily readers see blogs as an alternative to traditional media such a newspapers and business journals. They get almost all of their news online.

Daily readers of political blogs claim greater household income than typical Internet users.

Source: The Audience for Political Blogs (Institute for Politics, Democracy & the Internet)

WHO READS RED COUNTY MAGAZINE?
- Business leaders
- Political leaders
- Influencers
- Generous contributors
- 100% are homeowners
- 50% are 60 years old or older


THE 55+ MARKET
- Nearly 1/3 of Orange County will be 55
  or older by 2008
- Disposable income increased for 67% of
  mature adults after they became
  empty nesters
- The 55-64 age group has a median net worth 15 times larger
  than those 35 and younger
- 36% will move to a new home when they become empty nesters
- Own over 70% of all financial assets in the United States
- Purchase over $63 billion in new car sales and nearly
  50% of all luxury cars
- Represent over $500 billion per year in direct health care
- Account for 73.5% of all prescription drugs
- Account for $2.2 trillion in income
- Account for over 80% of all luxury travel
- Account for over 60% of all cruise line travel
- Mature investors are more active investors
- Continues to be the fastest growing market segment


READERSHIP RESULTS
- Nearly 40% of our readers will be purchasing or leasing a new car in
  the next 12 to 24 months.
- 47% plan to travel overseas within the next year and 82% plan to
  travel domestically.
- This coming year, more than 71% of our readers intend to use the
  professional services of an accountant and more than 63% intend
  to consult with an attorney. 52% intend to engage the services of
  either a business consultant or a financial planner.
- More than 40% intend to hire the services of a contractor
  in the coming year.

Sources: AAPR, ARC, AMA, Travel Industry Association of America, National Assoc., of Home Builders, U.S. Census Bureau, Federal Reserve Board, Wall Street Journal, Roper ASW


MAGAZINE READER POLITICAL AFFILIATION
By and large, the readers of Red County magazine are on the same page. They embrace the center-right point of view and appreciate the political perspective of the editorial contributors.

READER DEMOGRAPHICS
Red County's readership is a sizeable, well-defined market niche comprised of affluent, center-right households that are not served by local media. In addition to a well balanced proportion of men and women, our readers are well-distributed throughout the desirable 35 to 65 plus age group. By mailing directly to readers by name and address, Red County magazine serves as a high-quality medium for advertisers to communicate their message to the influential leaders of our Orange County community.

Total Circulation: 50,000
Estimated Readership: 170,000

45%    35 to 59 years old
50%    Greater than 60 years old
45%    Earn between $141k - $500k
19%    Earn between $100k - $140k
25%    Earn between $50k - $99k
12%    Earn less than $50k

57%    Male
43%    Female

60%    Married
93%    Live in Single Family Residences

Red County magazine is not another "South County" magazine. We have identified readers from a cross section of affluent communities across the entire county. Click on the map below to enlarge.

 
2008 RATE CARD
Please contact our advertising sales department at 714-368-0406 ext. 215 for complete rate card information. E-mail inquiries can be sent to advertising@redcounty.com

GENERAL GUIDELINES
Red County asks that you closely follow our production guidelines so that we can provide both advertisers and readers with the best possible service. Red County is not responsible for errors caused by improperly prepared files. It is strongly recommended that you preflight and check your files prior to submission using industry standard preflighting software.

MEDIA: ZIP, CD, or E-mail

E-MAIL: Use www.yousendit.com

FORMATS: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, or Adobe Acrobat

RESOLUTION: Ensure that all images are a minimum of 300 dpi at 100% of final placement size.

COLORS: Convert all spot/special colors to four-color process prior to submission. Please provide CMYK files and images only. Do not submit files in RGB, or files containing additional channels.

CLICK HERE TO DOWNLOAD A COMPLETE 2008 MEDIA KIT